🤔 Not Subscribed Yet?

Join 500+ ladies improving their quality of life by learning how to lose weight, build muscle, and improve your health WITHOUT letting food or exercise control your life.

As a gift, you'll receive my FREE SimplyFit Fatloss Framework. The exact framework I use to help women just like you lose 20+ pounds without needing to give up the foods (or life) they love.

Why Most Moms Think Weight Loss Requires Sacrifice

Why Most Moms Think Weight Loss Requires Sacrifice

March 25, 20261 min read

Can I be honest with you about something?

The real reason you believe that losing weight requires sacrificing your time, your energy, and everything else on your already overflowing plate, isn't your fault.

It the weight loss industry's fault.

Think about every diet, program, or fitness plan you've even come across.

What did it ask of you?

Wake up at 5am before the kids are up. Spend your Sunday's meal prepping for three hours. Cut out the foods you actually enjoy. Commit to hour-long workouts six days a week. Overhaul your entire pantry. Drink nothing but water. Eliminate carbs. Count every calorie.

And if you can't do all of that?

Well, you're just not motivated enough, disciplined enough, and maybe your just not ready to lose weight yet.

Sound familiar?

Now here's what the weight loss industry doesn't want you to know:

Thos plans were never designed for your kind of lifestyle. They were designed for people with unlimited time, zero responsibilities, and no family depending on them at every turn.

They were built on extremes. And extremes by definition require sacrifice.

So, when you tried one of those plans and it fell apart by week two (not because you quit, but because life happened) you didn't fail the plan.

The plan failed you.

But the worst part is... every time a plan like that falls apart, it reinforces the belief that you're the problem. That you just don't want it badly enough. That maybe this just isn't your time.

NONE of that is true.

The truth is you've just never been given a plan that was actually built around your lifestyle.

One that adjusts when things get busy, keeps things simple when you're overwhelmed, and doesn't ask you to choose between your goals and your family.

Back to Blog

About Me

Who is Anthony Santana?

Just a human obsessed with helping humans

Hey, I'm Anthony.

I’m a nutrition coach, behavior change specialist, and personal trainer for women who want to lose weight / improve your health WITHOUT letting food or exercise control your life.

After years of restrictive eating and overtraining, I had to relearn how to eat, exercise, and live in a way that didn’t revolve around dieting and lose weight. That process shaped everything I do today.

I help women cut tried with the scale so it no longer controls their life and build trust with their body again so they improve their quality of life and live a life they deserve (free from, restriction, guilt, and fear).

If you want to stop dieting & start living a life you actually deserve, you’ll feel at home here.

Coaching Programs

Join The New 1%

Stop Dieting & Start Living

SimplyFit Training App / Community

$27 / month*

*month to month / cancel anytime

Whats Included:

  • Access to 100+ weeks of detailed workouts & lifting tips (10+ workout programs)

  • Instant access to all future programs

  • Easily track progress and Pr's

  • 600+ movement demo videos

  • Modifications, substitutions, and scaling ideas

  • In-app timer to track workout time, rest periods, etc.

  • Weekly monitoring of energy, sleep, soreness, and recovery

  • Group chat access to get direct support from coach anthony

  • Weekly group coaching calls to get more in depth support from coach anthony

  • Massive resource library full of guides, meal plans, recipe pack, etc.

Who's is it for:

This option is for you if...

  • You need a training program that's doable from anywhere

  • You want to maximize your body composition results with intelligent program design

  • You already have a solid grasp on nutrition and just need the training side of things to enhance your results

  • You want a program that ADDS to your life rather than takes away from it

  • You enjoy the support and accountability from other community members who are doing the same workouts

  • You need help with form corrections

  • You understand the importance of a program that emphasizes progressive overload

SimplyFit Essentials Coaching Program

$147 / month*

*month to month / cancel anytime

Whats Included:

  • Initial macro prescription and personalized nutrition plan based on your goals

  • Bi-weekly 1 on 1 check ins to make adjustments based on results and how your body is responding

  • Accountability and support through our app message board

  • Video support on the psychology of behavior change and goal achievement so you know exactly what to do each week to make sure your results are sustainable

  • Simple meal guides and grocery lists to help with food choices and planning

  • Macro-friendly recipes

  • Bi-weekly support calls

  • Free access to everything that's included with the SimplyFit Training App / Community

Who's is it for:

This option is for you if...

  • You have a pretty good understanding of nutrition and just need a little guidance and support

  • You know the value of being accountable to someone other than yourself

  • You recognize that macro calculators are not getting the job done and you want to actually communicate with a coach who understands your needs

  • You prioritize sustainability and want to learn how to maintain your results for life

  • You value community and want to see others succeed as well

  • You feel like your nutrition is ok but certainly could be better

  • You don't feel like you need constant hand holding through the process

SimplyFit Premier Coaching Program

By Application Only

(limited spots available each month)

Whats Included:

  • 1:1 coaching support

  • Plans customized to client preferences - macro based, non macro based, or a combination of both

  • 24/7 access to Coach Anthony for questions, guidance, support, and accountability

  • Weekly check-ins to access progress and make any necessary adjustments

  • Unlimited phone calls as needed

  • Ability to work through complex situations like hormonal imbalances or gut health issues

  • Mindset support and improvements in your relationship with food

  • Making sure the plan suits your lifestyle to ensure permanent results

  • Free Access to everything inside the SimplyFit Essentials Coaching Program

  • Free access to everything inside the SimplyFit Training App / Community

  • Priority access to any upcoming challenges, events, and promotions

Who's is it for:

This option is for you if...

  • You recognize the value of working very closely with a coach who can hold your hand through the process

  • You feel like nothing has worked for you and need someone to get to the root of what's holding you back

  • You are tired of being on the diet hamster wheel and want to finally reach your goals and stay there for good

  • You are confused with all the conflicting information out there and just want to find what works best for you, as an individual

  • You like having a high level of accountability and support

  • You feel like there may be some underlying hormonal issues going on (examples include: perimenopause / menopause, autoimmune conditions, gut health issues, etc.)

  • You want to learn how to be healthy and fit for the rest of your life (and develop the ability to do this on your own)